Global marketing is the practice of conceptualizing, planning, and executing marketing strategies on an international scale to reach and engage a global audience. It involves adapting products, services, and messaging to meet the cultural, legal, and consumer behavior differences across various countries and regions. By leveraging insights from diverse markets, global marketing aims to build brand awareness, drive demand, and enhance competitive advantage worldwide. It often includes strategies like localization, international partnerships, and digital advertising across multiple languages and platforms.